Desiree, 34 years old. After a few years working for american fashion retails, she’s bringing her experience into Eticlò experience.

what do you do in Eticlò?

Since the end of 2017, when I started working on  this project, I take care of everything which is creative.

Together with our designer Liliana I design the style of Eticlò collections and our visual communication.

I also manage our Bologna Store.

 

what’s your experience before Eticlò?

I spent in the USA quite a long time (2007 – 2018).

There I did work in visual merchandising and buying for fashion retails.

In the USA I had the chance to improve my personal and professional experience, gaining responsibilities and goals.

I basically defined the most important points of my professional life: creativity and passion.

 

why did you join Eticlò?

To me, Eticlò represents passion and commitment.

It’s inspired by the need for a change.

Joining this project I want to bring  my experience in fashion retail to a new level: working for a mission of consciousness.

 

describe Eticlò in three words:

Motivation, passion, lifestyle.

 

what are the main challenges which Eticlò is actually facing and will face for the next years?

Transparency, first.

Today the main point we are working on is to make the production fully transparent and to communicate with our customers each step of production.

For the future, our biggest challenges will be informing and inspiring young generations on sustainable approaches to consumption.

Eticlò is not only a fashion brand, but a lifestyle we believe in: without ethics, esthetic is only cynism; without esthetics, ethics is only moralism.