Sara, 29 years old, a legal career before Eticlò.

We asked her to describe her experience in Eticlò:

 

What do you do with Eticlò?

I was the founder of Eticlò.

I was alone in the company for a while, so did everything it needed.

Now I deal with everything that is structure and values: I take care of the selection and procurement of raw materials and production.

 

What did you do before starting this adventure with Eticlò?

Law!

I graduated in law and before Eticlò I worked in legal.

 

Why did you decide to start this Eticlos adventure?

I have always been a critical and informed consumer. In fashion, however, I have never found brands and / or items with interesting design and at the same time a significant content in values.

From my interest in critical consumption on the one hand and clothing on the other hand, I felt this need for an ethical and esthetical idea.

I was given the opportunity to concretize this need in a small business and decided to go for it.

 

What Eticlò means to you in three words:

An ideal, a way of thinking, a small revolution.

 

What are the main challenges Eticlò is facing and will face over the next years?

Eticlò is a brand genuinely born from sustainability. It is a young and prudent brand.

Today there is a lot of noise around sustainability in fashion, and there will be more and more for sure.

Eticlò’s biggest challenge will be to show the difference between those who say they are sustainable and those who really are sustainable; we will need to communicate clearly and honestly the values behind the product and its price.